Founder – Superior Livestock Auction
As a teenager Odle aspired to become an auctioneer and practiced for many hours from the seat of a Massey Harris tractor. Although he never attended auctioneer school, he quickly mastered a clear chant that soon made him an accomplished auctioneer. He sold weekly auctions in Wyoming and Colorado, and was named the World Livestock Auctioneer Central Region Champion in 1972 and the Western Region Champion in 1978.
Jim Odle founded Superior Livestock Auctions, and along with his partner Buddy Jeffers started the first video sales in 1987. Superior Livestock combined old-fashioned values with modern technology and adapted as technology rapidly changed through the years. Superior grew to become the nation’s largest livestock auction company, marketing over 35 million cattle since its inception.
In addition to his accomplishments in the agricultural industry, Odle also co-founded “Cowboy Church TV,” which nationally broadcasts church services. Odle is also a large supporter of the All American Beef Battalion, a foundation which honors those who serve in the armed forces with a steak dinner prior to, and upon return from, deployment. Jim was inducted into the Texas Cowboy Hall of Fame in 2012.